Finance Your Way Dynamic Code

Project Proposal

Finance
Your Way

A premium digital platform — brand uplift, custom React build, lead-generation loan calculator & online application flow.

A complete rebuild of financeyourway.com.au, positioning Finance Your Way as the premium choice for business owners, investors and higher-net-worth clients — and engineered to convert. Instant enquiry capture, an interactive loan calculator that turns curiosity into qualified leads, and a full online fact-find flow, all on infrastructure that is fast, scalable and cost-effective.

Prepared For Finance Your Way
Att: Christopher Panna
Prepared By Dynamic Code
Date July 21st, 2026
Valid For 14 Days
Finance Your Way × Dynamic Code

Contents

01Introduction & Objectives02
02Scope of Work03
03Loan Calculator — Live Demo04
04Development Phases05
05Investment & Terms06
06Timeline & Next Steps07
07Past Work08
08Accept & Sign09

Introduction & Objectives

Dynamic Code proposes a complete rebuild of financeyourway.com.au — not simply a new website, but a client-acquisition platform. A sharp, minimal, premium presence that reads like an established finance house, backed by the machinery that turns visitors into qualified leads: instant enquiry capture, an interactive loan calculator that captures intent at the exact moment a client is weighing up their options, and a full online fact-find flow for serious applicants. Every visitor — from a curious first-home buyer to a portfolio investor — has a clear next step.

Project Objectives

  • Position Finance Your Way as a premium, credible finance brand: clean, sharp, minimal
  • Clearly present the full service range: mortgages, home loans, commercial, asset, business and vehicle finance
  • Speak to the primary audience of business owners, higher-net-worth clients, investors and high-end vehicle buyers, while remaining accessible to everyday clients
  • Convert traffic into pipeline through three capture points: quick enquiry forms, a loan repayment calculator that trades value for contact details, and a full apply-online fact-find flow with privacy consent
  • Build on infrastructure that is fast, scalable and cost-effective, with room to add landing pages and paid traffic later
  • Optimise for both SEO and ASO (Agent Search Optimisation) to surface Finance Your Way to future clients
02
Finance Your Way × Dynamic Code

Scope of Work

A five-part engagement covering brand, positioning, custom design and development, and the lead-generation machinery — enquiry capture, loan calculator and application flow — that turns visitors into qualified leads.

Finance Products
Covered on Site
Mortgages & Home Loans Commercial Finance Asset Finance Business Lending Vehicle Finance
01 Brand Uplift & Style Guide
  • Digital style guide — a facelift, not a full rebrand
  • Refined palette, typography & UI components
  • Premium visual language tuned for serious finance
  • Guidance on real-world assets: photos, video
  • All fonts & assets handed over to Finance Your Way
02 Positioning & Audience Fit
  • For business owners, HNW clients & investors
  • Copy & hierarchy that read credibility
  • Still approachable to everyday clients
  • Credibility signals: photos, testimonials, results
  • Clear paths to enquire, apply or book a call
03 Custom Design & React Development
Pages & Structure
  • Homepage, About and Contact / Book a Call
  • Online booking calendar for call bookings
  • Dedicated page per finance product
  • Apply Online (multi-step fact-find)
  • Privacy, Terms & compliance pages
Built on Custom React
  • Custom React (Next.js), recommended over WordPress
  • Fast, scalable, cost-effective & fully responsive
  • SEO + ASO (Agent Search) optimised
  • Full ownership, no platform lock-in or fees
04 Enquiry Capture & Online Application Flow
Simple Enquiry Form
  • Quick lead form: name, phone, email
  • Placed across the site at the right moments
  • Instant notifications, no enquiry missed
  • All leads flow directly to Finance Your Way
Apply Online: Full Fact-Find
  • Multi-step fact-find flow with privacy consent
  • Structured to be ready for finance application follow-up
  • Submissions delivered securely to the FYW inbox
  • Backend lead management, every applicant captured
05 Loan Repayment Calculator — Lead-Generation Tool

Instant repayment estimates that trade the full breakdown for contact details — capturing visitors at the moment of highest intent, with their exact loan scenario attached to every lead.

Try the working demo on the next page →
03
Finance Your Way × Dynamic Code

Live & Interactive

Loan Calculator — Live Demo

This is a working preview of the lead-generation calculator we will build into the new site — restyled to the final brand and tuned to Finance Your Way's products. Try it: adjust the loan below, then request the breakdown to see exactly how a visitor becomes a lead.

Loan Amount
Interest Rate (p.a.) 6.10%
Loan Term 30 years
Repayment Frequency
Estimated Repayment
$3,939
per month
Principal
Interest
Total Interest$768,131
Total Repaid$1,418,131

How this converts visitors into leads

  • A visitor sizing up a loan is your highest-intent traffic — the calculator meets them at that exact moment
  • The full repayment breakdown is exchanged for their contact details: value for value
  • The lead lands with Finance Your Way instantly — with their exact loan scenario attached, so the first call is already informed
Try the capture flow
✓ Lead captured. On the live site, this enquiry — with the full loan scenario attached — lands with your team the moment it's submitted.

Demo only — estimates are indicative, exclude fees and are not financial advice. The production calculator will carry Finance Your Way's rates, products and compliance wording.

04
Finance Your Way × Dynamic Code

Development Phases

Project Progress 0%
Onboarding
Design System
Wireframe
Dev & Handover
01

Onboarding & Brief

Week 1
  • Kick-off session covering business goals, audience, tone & positioning
  • Brand audit of the current site & assets
  • Content and service-scope alignment across all finance products
02

Design System & Brand Guide

Week 1–2
  • Brand uplift with a refined palette, typography & UI components
  • Professional digital style guide delivered
  • Guidance on real-world assets (client photos, homepage video)
03

Wireframe & UX

Week 2–3
  • Wireframes for homepage, service pages, contact and apply-online flow
  • Loan calculator UX designed around the lead-capture moment
  • High-fidelity custom page designs
  • Client review & sign-off before development begins
04

Development & Handover

Week 3–4
  • Custom React (Next.js) build — fast, scalable, SEO + ASO optimised
  • Loan repayment calculator with integrated lead capture
  • Online booking calendar so clients can book a call directly
  • Simple enquiry form + full fact-find application flow with privacy consent
  • Mobile responsive across all breakpoints, QA, launch & DNS cutover

Platform Ownership & Management

  • Finance Your Way retains full ownership of code, content and accounts
  • No platform lock-in and no platform fees
  • Full handover on completion, including credentials, repo access & style guide
  • Leads and applications flow directly to Finance Your Way, always
05
Finance Your Way × Dynamic Code

Investment & Terms

Project Investment

This project is scoped as a fixed investment covering the full engagement: brand uplift & style guide, custom design, custom React development, the loan calculator lead-generation tool, online booking calendar, simple enquiry capture, full online fact-find application flow, SEO & ASO optimisation, QA and handover.

Website Rebuild: Style Guide, Custom React Build & Application Flow $11,500 AUD
Loan Calculator & Online Booking Calendar — Lead-Generation Tools Included
GST (10%) $1,150 AUD
Total Investment (Incl. GST)
$12,650 AUD

Payment Terms

  • 30% deposit to commence
  • 70% on completion, prior to handover

Validity

This proposal is valid for 14 days from the date of issue (July 21st, 2026).

Scope Protection

This investment covers the scope outlined in this proposal. Any work outside this scope will be quoted separately.

Handover, Training & Ongoing Support

  • Full site ownership remains with Finance Your Way
  • Structured handover included, covering repo, credentials and style guide
  • Training session so the team can manage content and enquiries confidently
  • Ongoing optimisation, landing pages and paid traffic support available post-launch (optional + billed separately)
06
Finance Your Way × Dynamic Code

Timeline & Next Steps

Timeline

  • Estimated delivery: 4 weeks end-to-end
  • Structured across the four phases: Onboarding, Design System, Wireframe, Development & Handover
  • Timeline subject to timely feedback and approvals

Next Steps

Proposal approval →
Onboarding call covering brief, goals & content alignment
Style guide & wireframes delivered for review
Client approval before development begins
Development, QA, launch & handover
07
Finance Your Way × Dynamic Code

Past Work

Dynamic Code has been building websites, platforms and brands since 2012. A selection of recent work:

ebtonline.au
Evidence Based Training

Evidence Based Training

Full-stack web application, brand identity and end-to-end marketing system. Ongoing partnership since 2020.

cunniesgummies.com
Cunnies Gummies

Cunnies Gummies

Bold e-commerce website and complete brand identity, built to convert with a standout visual presence.

swbrokerage.com.au
SW Brokerage

SW Brokerage

Professional website paired with a custom project management system, built for a brokerage operating at scale.

flipsideenergy.com
FlipSide Energy

FlipSide Energy

High-impact website and full brand identity. Sharp, bold, and built for a category-defining brand.

saver.lmctplus.com
LMCT Petrol

LMCT Petrol

Live fuel-savings platform for LMCT+ members, with real-time station pricing across Australia.

chekku.au
ChekkU

ChekkU

Website and complete brand identity. Clean, purposeful design for a modern service platform.

And more at dynamiccode.com.au. Over a decade of websites, platforms, brands and digital systems across every industry.

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Finance Your Way × Dynamic Code

Accept & Sign

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09